Like any other build, we must start with the foundation. The foundation we need in order for Welland to flourish is creating a new identity for ourselves. For too long, we have been crippled by an ungrounded stigma of our city and people. Every time someone says “That’s Welland for you”, “Only in Welland”, or anything similar, it is only holding us back from progress. As we start to take pride in our community, we will start to see our people shine. When you see garbage: pick it up, when you see someone less privileged than you: help them, when you want to see something happen: take action.