A Business Improvement Area (BIA) is a geographic area in a municipality. A BIA board of management is an organization set up to provide certain business promotion and improvement functions within that area.
A BIA allows local business people and property owners to join together and with the support of the municipality, to organize, finance and carry out physical improvement and promote economic development in their district. The local municipality is the body that is responsible for approving the budget of the BIA.
Business Improvement Areas offer a self-help approach to revitalizing business districts. Involvement with a BIA generally entails a substantial commitment of time and financial resources. However, past experience suggests that a committed membership generally leads to a successful BIA.
The Welland Downtown Business Improvement Area (WDBIA) is supported by a diverse and dedicated team of volunteers that live and work in the WDBIA boundaries. With passion and commitment we pursue the following initiatives and objectives:
To beautify, enhance and preserve the downtown core of the City of Welland including our cultural assets and historical buildings,
To develop opportunities that showcase and strengthen the WDBIA member community thus creating economic development and jobs,
To promote and market the WDBIA area as a destination to shop, dine, work and visit,
To create pride in the community with safe, well-maintained, and friendly streets, and
To enhance the quality of life through a sense of belonging.